Revue de presse

Groupe Média TFO’s kids mobile series seeks audiences abroad

Publié le 13 décembre 2017 par CARTT​

All 26 11-minute episodes will now be offered on Radio-Canada's ICI, on the United Arab Emirates youth application eJunior KidsTV, and on board Air France and Taiwanese airline Eva Air's planes for young travelers, the broadcaster said Wednesday.

Created by Groupe Média TFO and digital entertainment studio Frima, MaXi is a French-language mobile format animated series geared to 6 – 12 year olds. Each episode follows the fantastic adventures of Mara and Xilo, part-time Siamese twins living in the fantasy world of Vakarma where humour, music and games are intertwined. Through universal themes that educate audiences on the impact of human activity on the environment, the series is a touching and charming metaphorical reflection of current climate changes for kids across the world.

In addition, the series' mobile application, which was downloaded 8,500 times in eight weeks, allows kids to transform into screenwriters and directors by creating their own interactive comics to share with friends.

"We are happy to see that our vision to expand access to our content is coming to fruition through the distribution on three different continents of one of our flagship youth series”, said Groupe Média TFO president and CEO Glenn O'Farrell, in the news release. “As bearer of inclusive and environmental values, MaXi is a proud representation of our country. While showcasing our content in Ontario, we can also share our province's cultural and linguistic richness with all of Canada and the rest of the world."