Communiqué de presse


Published on 05 June 2015
Toronto, June 5, 2015 – Facing off with BMW, Pepsi, Google and the Royal Bank, Mini TFO’s integrated campaign received a bronze medal at the 2015 Marketing Awards, in the Multicultural Original Integrated category, and a Craft Award in the Graphic Design category. Winners were announced at last night’s Marketing Awards Gala in Toronto. The bilingual campaign developed by the Lowe Roche Agency for Groupe Média TFO leveraged radio, printed media and the web in a an original way. Through the campaign, Groupe Média TFO wished to offer a fun experience where learning begins with reading the printed ad or listening to the radio spot. The campaign aimed to show that learning happens everywhere, all the time, but also tried to promote learning in French, to Francophone and francophile parents, with Mini TFO’s entertaining and educational content. « We are honoured by this prestigious recognition from the Marketing Awards. Through this campaign, we wanted to guarantee a unique experience that reflects our vision of being a public catalyst for rich educational and cultural experiences in French, with the avowed ambition of offering promising solutions for French-language education, » said Pascal Arseneau, Chief Marketing Officer at Groupe Média TFO. The Marketing Awards were created to reward the excellence of the work done by the Canadian publicity and communications industry. MINI TFO offers recognized French-language educational content like the Biblio Mini app, nominee at the 2014 Mobile App Awards in the Best Children’s App category, and other quality products available on several platforms. Discover MINI TFO.


About Groupe Média TFO Groupe Média TFO believes every child can be a smarty pants. For us, a smarty pants is a kid that’s full of life and ambition, with a promising future. That’s why we try our best to feed children’s passion and help them explore every horizon of their imagination through award-winning French-language content. Childhood is a journey. Our content enhances what today’s youth learns at school, as well as letting them gain exceptional experiences that enrich their lives. For more information Joëlle Andraos Communications Specialist Groupe Média TFO 416-968-8302