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Hollywood Based Troika Teams Up with Groupe Média TFO to Refresh Network’s Brand Identity

Published on 11 January 2016
  Toronto, January 11th, 2016 - Entertainment branding and marketing innovations agency Troika ( has partnered with Groupe Média TFO to refresh the visual identity of TFO Network, the Ontario-based television resource for audiences seeking innovative educational and cultural content in French. The refresh launches on-air this week. "With the collaboration of Troika’s creative and talented team, we are launching TFO’s new multiplatform identity; it’s a fresh, dynamic new take that reflects the brand’s human, bright, curious, honest and original qualities. This new visual identity celebrates Francophone culture and also reflects the position of our media company, which is known for its educational content innovation in this digital era” said Groupe Média TFO’s President and CEO Glenn O’Farrell. Dale Everett, Troika’s Creative Director Entertainment & Culture Brands, stated "With the new refresh, we worked together to establish TFO as the parent brand while letting their successful tentpoles such as “Mini” continue to stand out. There is an entirely new level of consistency and clarity throughout the identity and communication, which were among our top goals from the beginning. I’m really proud of this work." The new identity that Troika has created for TFO is friendly, human, and educational. Troika employed the creative concept of a “Flag of Culture,” which emphasizes the brand’s educational mandate to connect viewers with Francophone culture and the French language. The flag offers a sense of motion, pointing viewers to navigational information. The new identity also features diverse images of people with icons of French culture, including macarons and moustaches. Troika has integrated the newer concepts into the existing TFO brand palette, adding variety while allowing the sub-brands to retain their individuality. Credits from Groupe Média TFO include: Project lead, Mathieu A. Lozar, Marketing Chief Officer Pascal Arseneau, Project Sponsor Sylvain Awad, Brand Manager François Bleytou, Technical Project manager Joe Milan, Art Director Martin Simard and Technical lead Cliff Lavallée. Credits from Troika include: Lead Designer / Animator David Sparrgrove, Lead Designer Mindy Park, Lead Designer Adrienne Wollman, Designer Danielle Jang, Editor / Shoot Artist Jake Braafladt, Design Assist Andrew Shin, Sound Design Syn Music, and Lead Producer Andrew Thao. Below is a sneak peek of the new identity About Groupe Média TFO: Groupe Média TFO is a premium destination for audiences seeking educational and cultural content in French. It offers stimulating experiences and award-winning content, always at the forefront of digital learning About Troika: Troika is an Entertainment, Sports & News branding and marketing innovations agency specializing in partnering with media companies to strengthen brands, build audiences and create experiences that resonate with fans. The agency’s team of strategists, anthropologists, creative directors, marketers, writers, designers and animators is known for building foundational brand and marketing strategies that drive business and seamlessly activating them through world-class creative executions. Troika’s client roster includes; UFC, ESPN, Riot Games, HBO Sports, CBS Sports, Amazon, ABC, AMC, Cirque du Soleil, CNN, The CW, FX, HULU, Turner, and multiple NBA and NFL teams. For more information, visit Facebook: Twitter: YouTube:     For more information please contact:   Groupe Média TFO Contact: Touria Karim 416 968 8225/Cell 416 453 4388   Troika Contact: Michael Saltzman 310 271 5789